If you own a small business, then chances are good that you need to make the most of a smaller advertising budget. Fortunately, today you do not necessarily need to invest in expensive commercials or radio air time to make your product or services known to the general public. There are easy ways to make your business, and some effective methods might surprise you a little.


Social Networking


If you are not interacting with current and potential customers on social networking platforms you are really missing out. Sites like Facebook and Twitter allows you to reach an endless number of people from around the world, or you can focus on a local target audience, too. It is not enough to just start profiles on these sites and post occasionally. You need to be committed to be active. You have to interact, ask questions, provide answers, etc. As a small business owner you may not have the time needed to handle these responsibilities. So, hiring a freelancer to work even 1 hour a day, split into 15-minute intervals will be money well spent.

Logo Fountains

Are you scratching your head, trying to figure out how logo fountains can possibly benefit small businesses? Well, you may be quite surprised what a monumental impact these beneficial décor pieces have. Water features naturally draw people in by their beauty and soothing sound. When you add your logo to one of these stunning creations it becomes a powerful marketing tool. So, folks are going to take in the visual display and may not even realize they are looking at a logo. However, the mind will take a mental snapshot of it. So, when they are talking about it later to a friend or simply recollecting the day, your logo will pop into their head. Logo fountains allow you to permanently etch your business into the mind of your customers.


Email Campaign


When done correctly and email campaign can be incredibly effective. However, they can also do a lot of damage when done incorrectly. The idea is to remind your customers that you are there once a week. This email should be mostly full of interesting or helpful content, but with a special offer at the end. The last thing you want to do is send emails too often, and you do not want them to be purely promotional. Customers may stop opening them or unsubscribe completely, which is the exact opposite of what you want them to do.